1. Its business is mainly focused on Brazil, with core activities including the R&D, manufacturing, and sales of beauty products (such as perfumes and skincare products), as well as brand licensing.
2. In the beauty industry, it is among the leading players in Brazil, with competitors including Natura, Avon, and L'Oréal.
3. The official website brand terms are "Grupo Boticário" or "Boticário".