1. The business mainly operates globally, with its core offering being TikTok Shop data analysis and insight tools that help sellers, brands, and creators make data-driven decisions. 2. It is an emerging specialized tool in the e-commerce data analytics field, with competitors including TikTok's official analytics tools and other third-party data analytics platforms. 3. The brand keywords on the official website are "Kalodata" and "kalodata.com".