1. The business is mainly focused on Australia, with its core business being the sale of professional haircare products, including shampoo, conditioner, hair masks, and more. 2. In e-commerce, it is positioned as a high-end haircare brand, with competitors including Oribe, Philip Kingsley, and Living Proof. 3. The brand terms used on the official website are "Kérastase" or "Kerastase".