1. The business mainly operates in the United States, with core business focused on online sales of sheets, comforters, blankets, mattresses, and other home and bedding products. 2. In the home and bedding e-commerce segment, it is a mid-sized online retailer, with competitors including Brooklinen, Parachute, and Boll & Branch. 3. The brand terms used on the official website are "Bare Home" or "Bare Homey".