1. The business scope is mainly in Switzerland, and the main business is selling high-end home appliances such as vacuums, hair care, air purifiers, headphones, and lights. 2. It belongs to the high-end brand tier in the home appliance industry, with competitors including Dyson, Philips, Panasonic, etc. 3. The official website brand keywords are "Dyson" or "Dyson.ch".