1. The business mainly operates in the United States, with its core business being the sale of outdoor gear for pet dogs, such as dog harnesses, dog boots, and dog life jackets. 2. In e-commerce, it is a well-known brand in a vertical niche, with competitors including Kurgo and K9 Tactical Gear. 3. The official website brand terms are "Ruffwear" or "Ruffwear官网".