1. The business mainly operates in Ukraine, with core activities in the online retail and brand-specialty sales of baby and infant products (such as strollers, car seats, feeding, care, clothing, toys, etc.). 2. In e-commerce, it is a well-known brand/mainstream retailer in the vertical niche of mother-and-baby products, with competitors including local mother-and-baby e-commerce platforms and international brands. 3. The official website brand terms are "Chicco" or "Чико" (Ukrainian variant).