1. The business primarily operates in the United States, with a main focus on clinically validated, transparently priced skincare products, including serums, creams, eye masks, and more. 2. In the health/medical (skincare) industry, it is an emerging specialist brand, with competitors including other efficacy-focused skincare brands such as Drunk Elephant and The Ordinary. 3. The brand terms used on the official website are "Dieux" or "Dieux Skin".