1. The business is mainly located in Heidelberg, Germany, with primary operations in Audi new and used car sales, leasing, financial services, and after-sales maintenance. 2. It operates as a local authorized Audi dealer in the automotive industry, competing with other Audi dealers and brands like BMW and Mercedes-Benz. 3. The official website brand keywords are "Audi Zentrum Heidelberg" or "Audi Heidelberg".