1. The business is mainly focused on Europe (German-speaking regions), with its core offering being global vehicle rental services, including car rental, motorcycle rental, and related insurance. 2. In the travel / mobility sector, it is considered part of the mainstream brand tier, with competitors including Hertz, Avis, and Europcar. 3. The official brand terms on the website are "TUI CARS" or "TUI Mietwagen".