1. The business mainly operates in Poland, with official online retail of Converse brand footwear, apparel, and accessories as its core business. 2. In e-commerce, it belongs to the vertical sports footwear and apparel segment, with competitors including the official channels of brands such as Nike, Adidas, and Vans. 3. The website's brand keywords are "Converse.pl" or "Converse Polska".