1. The business is mainly focused in India, with core offerings including Ayurvedic therapies, herbal products, clinics, and wellness retreat services. 2. In the Health / Medical sector, it is in the leading tier combining traditional therapies with modern retail; competitors include Patanjali and Dabur. 3. The brand terms used on the official website are "Kerala Ayurveda" or "Kerala Ayurveda India".