1. The business mainly operates in Europe (Germany and multiple other countries), with core operations focused on online sales of guitars, basses, drums, keyboards, audio equipment, DJ gear, and other musical instruments and accessories. 2. In the e-commerce sector, it is in the leading tier of specialized musical instrument retailers, with competitors including Thomann and Sweetwater. 3. The official website brand terms are "MUSIC STORE professional" or "MUSIC STORE".