1. The business mainly operates in Australia, with its core business focused on selling plus-size women's fashion apparel such as dresses, lingerie, and jeans.
2. It is a well-known brand in the plus-size women's fashion segment of e-commerce, with competitors including ASOS Curve, Torrid, and Eva Women.
3. The brand terms used on the official website are "City Chic" or "City Chic Australia".