1. The business mainly operates in Germany, with its core business as an officially authorized dealer for several well-known car and motorcycle brands (such as BMW, MINI, Harley-Davidson, AC Schnitzer, and Touratech), selling genuine parts, tuning parts, apparel, and lifestyle products online.
2. In the automotive aftermarket e-commerce sector, it is a well-known local service provider in Germany. Competitors include AutoTeile-Ries, ATU, and the official online stores of various brands.
3. The brand terms on the official website are "Kohl Automobile" or "Kohl Shop".