1. The business mainly operates in France, with its core business being the sale of natural water purification filter cartridges, ceramic beads, bamboo charcoal, and zero-waste lifestyle products.
2. In e-commerce, it is a locally emerging French brand, with competitors including other natural water filtration brands and zero-waste lifestyle product retailers.
3. The brand terms used on the official website are "Orinko" or "Orinko 法国".