1. The business mainly operates in the German-speaking region (Germany, Austria, Switzerland), with a core business of online sales of beauty, cosmetics, and haircare products, offering more than 35,000 products.
2. It is a well-known retailer in the beauty and personal care e-commerce sector, with competitors including Douglas and Sephora.
3. The official website brand terms are "Basler Beauty" or "Baslerbeauty".