1. The business mainly operates in Germany, with core activities in online sales of various plants, trees, gardening supplies, and related gardening services.
2. In the gardening e-commerce sector, it is a well-known online nursery in Germany, with competitors including GartenXXL and MeinPflanzenmarkt.
3. The official brand terms are "Baumschule Horstmann" or "Baumschule-Horstmann.de".