1. The business mainly operates in Canada, with a core focus on online retail of knives, kitchenware, outdoor tools, and personal care products. 2. Within e-commerce, it is a vertical retailer, with competitors including brand websites such as Wusthof, Shun, and Victorinox, as well as general platforms like Amazon. 3. The brand terms used on the official website are "House of Knives" or "House of Knives Canada".