1. The business mainly operates globally, with its core business providing e-commerce sellers with AI-driven tools for product description generation, blog writing, ad copy, image editing, and more. 2. In the e-commerce SaaS tools sector, it is an emerging AI tool provider, with competitors including Jasper, Copy.ai, Anyword, and other AI writing tools. 3. The official website brand terms are "Smartli" or "Smartli.ai".