1、The business operates primarily in Romania, focusing on online retail of 1kg coffee beans for home espresso machines, cappuccino, and daily consumption.
2、It operates in the e-commerce vertical (coffee retail), with competitors including other Romanian local coffee e-commerce platforms and international brand official channels.
3、The official website brand keywords are "CafeaBoabe1kg.ro" or "Cafea Boabe 1 kg".