1. Its business mainly covers Southeast Asia and Greater China (Taiwan, Hong Kong, Japan, South Korea, Malaysia, Singapore), focusing on the sale of atmosphere accessories, couple rings, moissanite jewelry, and related products. 2. In the jewelry e-commerce space, it is a vertically specialized brand, with competitors including well-known jewelry brands such as Pandora and Swarovski. 3. The brand terms used on the official website are "VANA" or "vana戀愛就戴vana".