1. The business is mainly focused on the United States, with core operations in selling tactical apparel, footwear, backpacks, and accessories for law enforcement, fire service, military professionals, and outdoor enthusiasts. 2. In e-commerce, it is a brand in a vertically specialized niche, with competitors including 5.11 Tactical, UF PRO, and Propper. 3. The official website brand terms are "First Tactical" or "First Tactical 官网".