1. The business mainly operates in Germany, with its core business being the sale of compatible printer cartridges and ink consumables for brands such as HP, Canon, and Brother.
2. In e-commerce consumables retail, it belongs to a vertically specialized niche. Competitors include Inkpro, Tonerpartner, and 123toner.
3. The official website brand terms are "True Image" or "True Image Tonerkartuschen".