1. The business is mainly focused on the United States, with its core business being the sale and promotion of home soft-serve ice cream makers (Yonanas brand). 2. In e-commerce (home appliances / small kitchen appliances), it is a vertically focused niche brand, with competitors including ice cream maker brands such as Ninja Creami and Cuisinart. 3. The official website brand terms are "Yonanas" or "Yonanas machine".