1. The business mainly operates globally, with core activities in designing, producing, and selling fashionable women's shoes (sandals, high heels, boots, sneakers, etc.).
2. In the e-commerce sector, it is positioned as a mid-to-high-end fashion footwear brand, with competitors including Stuart Weitzman, Sam Edelman, and Steve Madden.
3. The official website brand terms are "Schutz" or "Schutz Shoes".