1. The business mainly operates in the United States, with its core business focused on selling home and office fragrance products such as aroma diffusers, fragrance oils, and air fresheners. 2. It is an emerging brand in the e-commerce fragrance products sector, with competitors including AromaTech and Nest Fragrances. 3. The brand terms used on the official website are "Scentiment" or "Scentiment.com".