1. The business mainly operates in Germany, with core activities including online sales of various meat products and deli foods, as well as cooking courses and catering services. 2. In food retail/catering, it is a regionally well-known merchant, with competitors including other local butcher shops and online fresh food platforms. 3. The brand terms on the official website are "Freyberger" or "Metzgerei Freyberger".