1. The business mainly operates in the United States, with its core business being the sale of durable goods such as wallets, flags, and backpacks made from recycled fire hose, military boot leather, and other materials. 2. Within Other, it belongs to niche e-commerce / a niche market; competitors include other outdoor or tactical gear brands. 3. The official website brand terms are "Recycled Firefighter" or "Firehose Gear".