1. The business mainly operates in Europe, with its core offering being all-inclusive river cruise vacation services, including routes such as the Seine and the Danube.
2. In the travel sector, it is positioned as a high-end boutique river cruise operator, with competitors including Viking River Cruises and AmaWaterways.
3. The brand terms used on the official website are "VIVA Cruises" and "VIVA Boutique River Cruises".