1. The business primarily operates in the United States, with its main business being the sale of natural tea tree oil deodorizing products for home, car, pet, and other use cases.
2. It is an emerging brand in the home care / deodorizer industry, with competitors including traditional brands such as Febreze and Glade.
3. The brand terms used on the official website are "Azuna" and "Azuna Fresh".