1. The business mainly operates in the United States, with a core business of online sales of succulents, indoor potted plants, and related gardening supplies, and it also offers subscription boxes. 2. In e-commerce, it is a specialty merchant in a vertical niche, with competitors including The Sill, Bloomscape, and Mountain Crest Gardens. 3. The brand terms used on the official website are "Succulents Box" and "SucculentsBox".