1. The business mainly operates in Germany, with online retail of natural foods such as dried fruits, nuts, spices, superfoods, snacks, gluten-free foods, and mushrooms as its core business. 2. In e-commerce, it belongs to the vertical food retail niche, and competitors include other European online food retailers. 3. The brand terms used on the official website are "1001frucht" or "1001 Frucht".