1. The business mainly operates in the United Kingdom, and its core business is selling science-based fasting-mimicking diet (FMD) kits, nutrition bars, protein powder, and other health nutrition products.
2. In the health/nutrition industry, it is an emerging/specialized brand, with competitors including other meal replacement brands and health food companies.
3. The brand terms used on the official website are "ProLon" or "ProLon UK".