1. The business mainly operates globally, with a core focus on providing devices, apps, and training courses based on heart rate variability biofeedback technology for stress management and emotional regulation.
2. In the Health / Medical sector, it is a well-known brand in biofeedback and digital health, with competitors including Muse and Spire.
3. The official website brand terms are "HeartMath" and "Inner Balance/emWave".