1. The business mainly operates globally. Its core service is relocation rentals for vehicles (cars, campervans, and motorhomes), helping users make one-way rentals for as low as $1/day.
2. In the travel sector, it is an innovative budget travel platform. Competitors include other vehicle rental and relocation service providers.
3. The official website brand terms are "Imoova" or "Imoova Deals".