1. The business is mainly focused on the United States, with its core business being the sale of plant vitamin-infused color cosmetics products.
2. Within Health / Medical, it is a mid-to-high-end color cosmetics brand, with competitors including e.l.f. Beauty, Glossier, and Milk Makeup.
3. The official brand keywords on the website are "Palladio Beauty" or "Palladio".