1. The business is mainly focused on the United States, with core operations in online sales of tactical clothing, uniforms, and equipment for professional fields such as law enforcement, firefighting, medical, security, and military. 2. It is a well-known brand in the professional apparel and equipment industry, with competitors including 5.11 Tactical, Crye Precision, and UF PRO. 3. The official website brand terms are "Propper" or "Propper.com".