1. The business primarily operates in Australia, focusing on the online and offline retail of consumer electronics, home appliances, smart home products, and computer products.
2. In e-commerce retail, it is a mainstream Australian retailer of home appliances and electronic products, with competitors including JB Hi-Fi, Harvey Norman, and The Good Guys.
3. The brand terms used on the official website are "Bing Lee" or "Bing Lee Australia".