1. The business mainly operates in South Africa, with its core business being the online sale of moringa-related health supplements, including liquid extracts, capsules, oil, and tea bags. 2. It is a vertically focused brand within health/medical e-commerce, with competitors including other moringa supplement brands such as Moringa Oleifera. 3. The official website brand terms are "Moringa Life" or "Moringa-life.co.za".