1. Its business mainly operates in the United States, the United Kingdom, and Europe, focusing on designing and selling womenswear, footwear, bags, and accessories.
2. In fashion e-commerce, it is positioned as a mid-to-high-end designer brand, with competitors including Reformation, & Other Stories, and Everlane.
3. The brand terms used on the official website are "Saint and Sofia" or "Saint & Sofia".