1. The business mainly operates in the United States, focusing on selling natural, vegan, clinically tested eyelash, eyebrow, and mascara growth serums and related products.
2. In the health/beauty e-commerce sector, it is a vertically focused niche brand, with competitors including RevitaLash and GrandeLASH.
3. The brand terms used on the official website are "Lash by Maya" or "Lash by Maya Shop".