1. The business mainly operates globally, with its core business being the online sale of designer women's clothing, accessories, shoes, and other fashion items.
2. In e-commerce, it is a mid-to-high-end designer brand retailer, with competitors including Saks Fifth Avenue, Nordstrom, and Farfetch.
3. The brand terms used on the official website are "Jessie Boutique" or "Jessie a Fashion Boutique".